IMFTO Advertise Workshop
Advertising shares your big ideas with the entire city through posters, billboards, short videos, flyers, and other ways of getting out your message for change that benefits BIPOC communities.
On March 20, 2021 from 11:00am to 12:30pm, professional creatives from Sid Lee, Juliet, and OCAD University students, faculty, and staff will show you how to take your big idea and create an advertising campaign to raise funds to make your ideas real.
Register (after sign in) on the Workshop Registration page.
After the workshop, you will make your own short 5-7 minutes video of your big idea, sign in, and upload it to this site by March 22, 2021 at 9:00pm.
Advertising, Episode 01
View Advertising Episode 01: What is Advertising?
Learn about how advertising uses creativity to inspire action. It seeks to persuade its audience to stop and look, remember, and then to take action. What are the actions that you want to inspire in others?
Do the advertisements around you represent the people in the world you live in? More Indigenous, Black, and POC designers are getting involved in advertising so that so that the world can better reflect our diverse histories and cultures.
Advertising, Episode 02
View Advertising Episode 02: Do ads represent the world around you?
Learn from the creatives at Sid Lee Creative Agency and Juliet Creative Agency why representation matters in advertising and how you can create ads that give BIPOC communities a sense of belonging.
The Big Idea
The Big Idea is a solution to a problem. Coming up with a big idea first takes research into the client, the competition, and the audience the client seeks to reach. Then you figure out all the ways in which you can persuade people to take actions that solve the problem.
Advertising, Episode 03
View Advertising Episode 03: How to come up with the Big Idea.
Learn from Sid Lee and Juliet how to come up with the Big Idea that solves a problem for a client. From discovering the problem to the roll out of the solution all over the world, follow the development of Sid Lee’s “We the North” campaign for the Toronto Raptors.
Meet the Advertising IMFTO Team
Eve Remilllard Larose, Sid Lee (co-lead)
Denies Cole, Juliet (co-lead)
Natasa Kajganic, Juliet
Ariana Romano, Sid Lee
Laurent Abesdris, Juliet
Mariam Alqasim, Juliet